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Does 'Liking' a Brand Drive User Loyalty?
Half of Facebook users who "like" a brand say they are somewhat likely to purchase from that brand, yet their engagement suggests otherwise. Only 1% of Facebook fans actually interact with branded Facebook pages. Full Article 
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Consumers Indicate Limits to Future of Ereader Market There's little question tablets are sexier than traditional e-ink-based ereaders, and ereader device-makers, including Amazon and Barnes & Noble, have helped the two markets converge to some extent. Dedicated ereaders have their own benefits, but research suggests most consumers have already made up their mind about whether or not the devices are for them. Full Article 
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- Actionable data to validate your brilliant ideas.
- Best practices for reaching consumers online.
- Clarity to separate digital realities from hype.
Take a Peek
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UK Ecommerce to Defy Tough Economy in 2012
Despite a tough economic climate, new research forecasts double-digit growth in UK ecommerce in 2012. Ecommerce in the country will be driven by comparison shopping, social elements and mobile commerce as consumers look online to help with tighter budgets. Full Article 
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eMARKETER EVENTS
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February 27-March 1, 2012, Barcelona, Spain eMarketer principal analyst Noah Elkin will be speaking about mobile advertising in emerging markets at the 2012 Mobile World Congress in Barcelona.
March 27, 2012, New York, NY eMarketer senior analyst Paul Verna will give the MPA Digital: Swipe keynote address, focusing on the latest numbers and insights on tablet sales, penetration and demographics of users.
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Email Marketing by Listrak™
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