The eMarketer Daily Newsletter

LATEST ARTICLES

• Social Networking Doubles Among Boomers and Seniors

• Eyeing Growth for Retailers in Social, Mobile and Private Sales

• What Retailers Need to Know About Online Holiday Shopping

• Men Get Social Too

LATEST BLOG POSTS

• eMarketer Webinar: Tips for Reaching & Engaging the Elusive Millennial

• Apple Sees the Future and It’s Social, Mobile and (Surprise) TV

• Marketers Rev Up Relationships with Blogging Moms

• Reading the Upcoming Holiday Season: Retailers Should Be Careful With Aggressive Discounts

Online Holiday Shopping Preview: What Retailers Need to Know

Despite signs that the economic recovery is losing steam, the outlook for online holiday sales remains upbeat. Still, the uncertain economy does pose complex challenges for retailers’ holiday season preparations. How they manage inventory will be a critical success factor, so smart retailers are working more closely with supply-channel partners to deal with different consumer-demand scenarios.

Learn more in eMarketer's report, Online Holiday Shopping Preview: What Retailers Need to Know